•Building brands to the top
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–Etoile assigned Pro ads as the media agency from the start point
–The challenges:
•Zero brand awareness.
•Tough competition.
•Large competitive spending.
•Minimal media investments.
–The solution:
•Optimized planning approach.
•Creative media buys. https://www.youtube.com/watch?v=7Bn6H1jdUnU
•Aggressive media negotiation.
–The results:
•Outstanding Brand awareness levels.
•Maximum media exposure.
•In just 2 years,Etoile managed to gain 2nd position in the market.
•Introduction of other products and brands.
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